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About

The Insurance Marketing & Communications Association (IMCA) drives innovation, creativity and professional excellence among our membership. Our diverse members specialize in insurance marketing, communications, advertising, sales promotion, public relations and social media.

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Mission

Dedicated to fostering excellence in insurance marketing, communications, and advertising.

IMCA is an association that strives to deliver leading-edge marketing and communication techniques that help to maximize business outcomes of its members.

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History

IMCA is the oldest insurance marketing trade association in North America, founded in 1923 as the Insurance Advertising Conference (IAC). In 1984, we changed our name to the Insurance Marketing Communications Association to better reflect the evolving roles of insurance communicators.

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